Post by akabborakabbor on Feb 12, 2024 22:44:45 GMT -8
To deeply understand what Conversational Marketing is , you need to learn about its development process. This is the natural progression of one-way marketing (Outbound Marketing) and two-way marketing (Inbound Marketing). Inbound Marketing and Outbound Marketing are considered the beginnings of Conversational Marketing. Inbound Marketing and Outbound Marketing are considered the beginnings of Conversational Marketing. Outbound Marketing Outbound Marketing is also known as Traditional Marketing. This is considered a mass marketing method and is expensive but not very effective. With Outbound Marketing, businesses will try to cram information into customers' heads through a number of advertising channels such as television stations, magazines, newspapers, exhibitions or outdoor advertising such as Billboard, Poster... In addition, mass calls and emails with general content will be sent simultaneously to everyone. This not only consumes a huge budget of the business but also leaves a bad impression on customers about the service experience.
Today, with the rapid development of technology and rapid changes in user behavior. Outbound Marketing is increasingly revealing its weaknesses and is gradually giving way to Inbound Marketing. Inbound Marketing Inbound Marketing is a two-way marketing strategy to attract customers naturally and effectively. Instead of trying to cram information into customers' heads, Inbound searches and identifies customer needs. From there, provide suitable services to them through search engines such Ghana Telemarketing Data as social networks, Blog homepages ... Besides, two-way interaction helps customers proactively search and interact with businesses on Google, Facebook... Customers can freely choose information that is useful to them. The advantage of Inbound Marketing is that customers can search for businesses through information channels or on the media. However, this is limited when you cannot create demand for customers. To solve the limitations of Inbound, the birth of Conversational Marketing has created a perfect step forward in the interaction between businesses and customers.
What is Conversational Marketing? Conversational marketing is a natural development of Outbound and Inbound Marketing, to complement the weaknesses of the two above forms. Based on people's preference for communication and conversation, Marketers will choose appropriate advertisements. Conversational marketing is a collection of modern technologies such as AI (artificial intelligence), NLG (natural language processing), Voice Recognition (speech recognition), IoT (Internet of Things) to bring experiences Personalize with customers on a large scale. Today, conversational marketing is based on the NLG (Natural Language Generation) platform - online messaging forms such as Messenger and Chatbot. These are some forms of conversation between businesses and customers on the messaging platform. Instead of bothering customers like traditional forms of marketing. Now, through chat messages, businesses can easily connect with customers and bring them the best service experiences. To understand what Conversational Marketing is better, you can learn about its basic principles.
Today, with the rapid development of technology and rapid changes in user behavior. Outbound Marketing is increasingly revealing its weaknesses and is gradually giving way to Inbound Marketing. Inbound Marketing Inbound Marketing is a two-way marketing strategy to attract customers naturally and effectively. Instead of trying to cram information into customers' heads, Inbound searches and identifies customer needs. From there, provide suitable services to them through search engines such Ghana Telemarketing Data as social networks, Blog homepages ... Besides, two-way interaction helps customers proactively search and interact with businesses on Google, Facebook... Customers can freely choose information that is useful to them. The advantage of Inbound Marketing is that customers can search for businesses through information channels or on the media. However, this is limited when you cannot create demand for customers. To solve the limitations of Inbound, the birth of Conversational Marketing has created a perfect step forward in the interaction between businesses and customers.
What is Conversational Marketing? Conversational marketing is a natural development of Outbound and Inbound Marketing, to complement the weaknesses of the two above forms. Based on people's preference for communication and conversation, Marketers will choose appropriate advertisements. Conversational marketing is a collection of modern technologies such as AI (artificial intelligence), NLG (natural language processing), Voice Recognition (speech recognition), IoT (Internet of Things) to bring experiences Personalize with customers on a large scale. Today, conversational marketing is based on the NLG (Natural Language Generation) platform - online messaging forms such as Messenger and Chatbot. These are some forms of conversation between businesses and customers on the messaging platform. Instead of bothering customers like traditional forms of marketing. Now, through chat messages, businesses can easily connect with customers and bring them the best service experiences. To understand what Conversational Marketing is better, you can learn about its basic principles.
I finally made it!